![]() “The day it was released in our store, most of her products sold out almost immediately,” Chelly Williams, beauty specialist at Sephora said. But it has been confirmed online and in store that the darker shades of Fenty foundation and other products from that line are sold out. There aren’t exact figures listed yet with how much each Sephora store or their website has made since the debut of Fenty Beauty because it’s still fairly new. When Fenty Beauty was finally released across the world, women and men either stood in line at Sephora, JCPenney, Harvey Nichols in the UK or they waited by their computers, phones and tablets to purchase items online at .Īs far as numbers, Fenty Beauty has surpassed other cosmetic companies in multiple aspects in just two months since it’s been released. Seeing how technology is the fastest way to reach a large audience and promote new products, being a beauty blogger can be great for doing something you love while getting paid for it. Once someone’s account is properly set up to start getting paid for content and they’ve reached a large amount of subscribers, page views and shares, cosmetics companies then often reach out to those bloggers to rate and give tutorials on their products. After that, they can set up their monetization preferences and finally get reviewed by YouTube after reaching 10,000 channel views. Second, they’ll have to sign up for AdSense. First, read and agree to YouTube’s partner Program terms. When someone creates a YouTube account and wants to get paid for their content, they have to follow several steps. The process of being a well known beauty blogger is simple yet time consuming to successfully complete. YouTube has more than 45,000 channels covering beauty and fashion and those bloggers are essential to cosmetic companies. I love doing makeup and practicing new looks on clients of all ethnicities but it’s really not cost effective and stressful when you want your client to look beautiful and there isn’t a company who has her exact shade,” Le’Rhon said.īeauty bloggers or ‘beauty vloggers’ and makeup artists are in high demand these days due to all the latest trends millennials are attempting to create. “Nothing is more frustrating than having to buy multiple products from different companies and combining at least three different shades just to get the desired look. Missy Le’Rhon, inspiring makeup artist, described how she’s experienced difficulties matching foundations and concealer for clients whose skin complexion is different than hers. “Now that Fenty was released, I was able to find my shade with just one product and it’s perfect.”Įven with their differences with the amount of shades of foundation they offer, both makeup companies created quality products for reasonable prices, which is a big reason why they have consistent customers who always support their brand.īut with Mac lacking to provide a larger variety of shades and tones, they have forced several customers to mix and match products, causing them to spend more money. I’ve had to mix different products from different companies just to get my shade which gets pretty expensive,” Ivoree Larkin, a beauty blogger, said. “I’ve been wearing makeup for two years now and it’s always been difficult finding my exact shade. ![]() “In every product I was like, ‘There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between,’” Rihanna said.įenty Beauty makes it easier for her customers to match products to their complexion. According to Business Insider, Rihanna explained why she worked so hard on this line. It took Rihanna two years to release the beauty line because she wanted everything to be perfect. R&B singer Rihanna created this line because she wanted to create something “that girls of all skin tones could fall in love with.” Women and men across the world expressed their excitement for the Fenty Beauty makeup debut. MAC launched in March 1984, but it still only has 24 shades to offer their customers today. Both companies have a wide variety of products such as foundation, lipstick, lip liner and eye shadow.īut Fenty Beauty is ahead of the game based on the large variety of shades and tones of foundation they have to offer. ![]() ![]() Fenty Beauty and Mac Cosmetics are two popular makeup companies with record-breaking products. ![]()
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